Ah yes, grumbling for change. The “rabble rabble” is one of my favorite things I’ve ever seen on South Park. It is so unbelievably accurate to real life, I can’t help but shake my head and chortle (Yes, I said chortle). It’s always fun to see people getting their panties in a bundle without any legitimate expression. (Did someone say Tea Party? Oh.)
People rabble-rabble in new ways as technology evolves, namely on 24-hour TV news outlets and of course, the internet. Sometimes they really do come together to say something that someone or some entity has to take heed of.
Here’s an incredibly recent example. Basically (if you only skimmed or are refusing to click the link), the Gap (the US clothes retailer known for its catchy commercial ad campaigns and wide array of khakis), attempted to change its logo but had to completely scrap the idea just one week after introducing it to the public. Why? Rabble-rousing online! More than 2,000 angry comments were plastered on the Gap’s Facebook page, with many commenters outright demanding the old logo be reinstated.
In a statement released on the Gap’s website, Marka Hansen, president of Gap Brand North America, said “We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back … So we’ve made the decision to do just that – we will bring it back across all channels.”
Best line in that posted statement – The Gap “missed the opportunity to engage with the online community”.
The “online community”, what a very “now” term. But I have a bone to pick with said community. So yes, I think a lot of rabble-rousing and rabble-rabblers are full of horse shi… hot air, but I do think it’s phenomenal how stories can be called to the forefront of our every day lives if enough attention is paid or I suppose, if enough noise is made. The Gap’s logo drama is a perfect example of this, but I knew of a story in August that I thought for sure would have been completely torn apart online and eventually in the newsrooms that is only being addressed now.
Changing gears a bit, but this is where I read how much of a creep Brett Favre is.
This Favre-sent-naughty-text-photos story was posted on Deadspin (not a reputable news source per say, but certainly a high traffic site) in August, and yet this story is really only breaking to the public now. August to October is a lifetime when it comes to news. We forget about stories in mere days (something happened in Haiti?). I’m at a loss for how no one or no collective of online rabble-rousers capitalized or publicized a controversy like this. Maybe it’s just me, but it’s strange that no one was talking about Favre’s skeevy texts to a Jets-affiliated woman (Favre is married, remember) after all of Tiger Woods’s drama, but the Gap logo change is a call to arms.
Favre must have some magical PR workers. Or something. I don’t know. Rabble, rabble, rabble.